Another reason why all journalists are idiots.

So you say you want more proof that all journalists are idiots?

It really is no secret.

This girl comes to do a little blurb about us for Time Out New York. Now we have had a bad experiance with them before when they put the photo of an entirely different store in the magizine and make us look like we sold moo-moos. They used a photo of our main competitor in the part of the story that was about us.

Now my wife talks to these people because I think it is impossible to get them to tell the truth. They make shit up even when they don't have to just because thats what they do. The wife goes through the whole spiel about how we manufacture our own clothes and some of our best pieces that are perfect for a career woman looking for plus size clothes to wear for both work and play. And what does this "journalist" focus on? Accessories.

Specificly an accessory that has been in the store for months and that we haven't even sold one! They want to photograph it and put it in the story. We actually had called up the company and they had agreed to swap it out for some stuff that actually sells.

So you see the dilemna. You get free publicity but I don't think it is really effective. I ask everyone who comes in how they found us and a grand total of three people said it was from the five or six times we were in Time Out. So what's the big fucking deal. This mook was supposed to know fashion and in our whole store she picked out one of the things that nobody wanted!

So do you get in a beef with the girl and tell her she doesn't know her ass from her elbow. Do you take control and only get out what you want them to write about and take the chance that they won't write about you at all. I say you do. You need to control the narrative or it doesn't work at all for you. Fight them to make them tell the correct story. Or don't be in it at all.

We get all of our traffic from the Internet and "What Not to Wear."

PS. I am alone in the store and the writer calls. She said her editor wanted to know if the accessory came in different colors. Which is does. I have every color. BECAUSE NO ONE WANTS IT YOU DIPSHIT!!!! PICK SOMETHING THAT PEOPLE ACTUALLY BUY!!!!!

Once again they miss the story.

The only thing worse than a journalist is a lawyer.