The only thing worse than a journalist is a lawyer.

So you want to know why the only thing worse than a journalist is a lawyer.

We are in this week’s Time Out New York because we agreed to be in with several other plus size stores because another store owner put together a little tour for shoppers. The process was a fiasco from the beginning. The photographer and the writer came to the store and I was observing what they were doing. The photographer did not seem to have a clue and seemed quite incompetent. We had spent hours preparing the store and the clothing to feature and she was taking shots of the oddest things. Well it turns out that she used a defective card in her digital camera and had to come back to reshoot the photos. Naturally we had changed all the mannequins as we do that every couple of days to feature different items. So we had to rush to recreate as best we could the same photos. She came and took some more shots and managed not to destroy them. So we think everything will be good right. Wrongo.

When we open the magazine we notice that they did not use a picture from our store. In fact the used a photo from another store with a garment we do not have and would never have in our store. They totally misrepresented us. They call us a “high end boutique” and did not use one picture that illustrated the type of clothing we sell. They did an even worse job in the online edition as they once again did not include one shot from our store. No one could tell what type of store we have from these photos and it was not just wrong but really damaging to our reputation as a fashion forward boutique.

Then of course the copy is wrong. The call the dress we thought would be featured (of which they took ten photos of but never made it to the magazine or online) a Moschino when in fact it is a Missoni. So the one thing they wrote about they could not get right.

On our website leeleesvalise.com we have posted the cover and the article with the real photos that they should have used. That is what I put at the top of this thread. Judge for yourself the difference.

Now some people say any publicity even bad publicity is a good thing. I think they totally misrepresented our store and did not get one thing right. If I had the time and the resources I would sue them. But as I may have told you before, the only thing worse than a journalist is a lawyer.