Monday, April 23, 2012

Big Brooklyn Style



I thought I had said that they had finalized a name for the show. It will be called "Big Brooklyn Style" and was officially announced in a TLC press release along with a bunch of other new shows.

We really liked some of the other names that were batted around but they could not be cleared because they would end being the name of a clothing line or a website or a store. So we will go forward with this name and make it work.

They are obsessed with the idea of "Big." As though people won't realize it is a big because it is a plus sized store. And they insist on us talking about plus all the time which is not something we do. We feel we are just a store with different sizes. When you sign a deal with TV you sign a deal with the devil. You have to do what they say. So we have to live with it and show in the store and in the talking heads what we mean. We think we will have done that as we do our interviews.

We will premiere on Tuesday May 29th at 10pm with back to back half hour episodes. I hope you guys will buy a TV so you can watch it.

33 comments:

rcommal said...

I think that's the first time I've seen the term "docu-soap." Maybe I need to get out more?

Good luck with the launch! I don't think I can get my husband to watch, but I certainly will check it out.

I like the mission of your store, and I can see the issue with overemphasizing "plus." Anyway, I thought the sizes you cover range from 10. I've never thought of 10 as plus, unless, I suppose, you're talking about people substantially shorter even than I (5'1"). And there are tall size 10 woman whom I'd consider not "plus" at all!

But what do I know. Probably nothing, when it comes to fashion.

Anonymous said...

Best of luck! Me and mine will be in front of the teevee with bells on. If your smallest size is 10, I could actually wear some it. Well that's good to know! That Aztec print dress is calling my name.

As big of a mouth as I have, half of Waukesha County will be watching, of course I told them all you are a conservative, otherwise they would've tuned out. I have all the greatest conservatives as friends, including you all!

rcommal said...

Wait. I just realized that the press release to which you linked doesn't actually mention the name of your shop. Was that an oversight? Seems a bit odd to me.

Trooper York said...

You would definitely fit in our sixe double 0.

Many passerby's would come into the store because they were attracted by my wife's sensibility. The fabrics she chose and the styles she creates. But they would freak out when they found out we only started at size 12. So we went down a size. You would surprised how many people fit in our size double o. It often sells out before any other size.

You see we make good clothes. Not just good plus clothes.

rcommal said...

Allie, I may very well be wrong about the range. For some reason, I thought there was a reference to that some place, at some point quite awhile back. I should go back on the store site; I haven't been there in quite a while. That's way more definitive than my fading memory capacity. : )

Trooper York said...

It was not an oversight because I had to contractually protect the name of the store. They want to do a clothing line based on the show if we are a hit and I couldn't have the name of the show in the title. Then they would infringe on my trademark. Don't worry, the name of the shop is all over the show and the awning and signage is in every other shot.

Trooper York said...

Stacy kept calling it a docu-soap. They kept comparing it to "Cake Boss."

I suggested we call it "Dress Boss" but they didn't go for it.

Trooper York said...

The reason why we include size 10 in our store is that most woman can not fit in a "Missy" size ten if they have any hips or breasts at all. They need a "Woman's" size ten. Especially after having a child or reaching a 'certain" age you do not fit in a "Missy" size which is what all the other stores sell.

Remember. We are just a store with different sizes.

Anonymous said...

So true Trooper, some size 10 misses are made for the plank chested and boy hipped. I won't ever go down another size, nor do I want too, when a woman reaches age 60, she has to consider her face and keeping whatever subcutaneous fat that is there, otherwise the wrinkles become crevices.

Trooper York said...

Well you see I know a little about women's clothing.

That is why our Lulu dress together with our Franny cardigan is my best seller.

It flatters the body while concealing the arms and those spots you want to keep under cover.

It is the basic outfit that all most all first time customers buy.

MamaM said...

Big Brooklyn Style

In this collection, the word "big" comes across as small in size and sound compared to the other two syllable words. Since all three words carry their own weight and stand alone significance, big is the opener, the modifier and not the focal point. Together, they create an impression of something beyond body size.

I was pleasantly surprised by this name. I like the mention of locality and the dual meaning of "style" to cover fashion design and the manner with which you and Lisa relate to each other, customers, and the industry.

To my ears, Big Brooklyn Style, is a distinctive and comprehensive show name with a positive, bold, upbeat sound. It represents the open door through which thousands of people will enter to discover a personal, different-from-the-ordinary approach to fashion, customers and life. Good luck!

Michael Haz said...

Big Brooklyn Style is a really good name for your show. "Big" is a great word. "Style" is a great word. And Brooklyn - that's a word that will make the rest of the country want to tune in.

No one would want to watch a show called "Small Philly Lack of Style", would they?

Your show has a great name. It's just like you and LeeLee - classy and memorable.

ndspinelli said...

How are the talking head shots going?

Evi L. Bloggerlady said...

I am installing a TV in the barn for the occasion.

Anonymous said...

Can I come over to your barn to watch EBL? We could share a bale of hay!

ricpic said...

My theory on titles is that they are grabbers or they're not. Big Brooklyn Store is alright. Big Brooklyn Shnoz would've been better. I know. You're saying "What does that have to do with what the show is about?" A great title is its own reward, justifies itself. A great title is a grabber. That's what you want to do with a title -- grab 'em. The rest follows...or doesn't. But first you have to grab 'em. There's a movie out now with the title Deep Blue Sea. Who doesn't want to see a movie with that title? It's hynotic. Deep Blue Sea.

Ignore all of the above if you're not a romantic. In which case there's no reason to talk to you in the first place.

I'm only coming over to EBL's barn if there's brandy and cigars. A friend of mine introduced me to cigars after dinner about two weeks ago. A cheap cigar at that. But with an interesting honey aroma. I was instantly hooked. To think, all these years I've missed out on that supremely civilized practice. If you haven't done it or haven't done it recently...do it! The brandy or whiskey doesn't have to be the greatest (most expensive) and neither does the cigar. It's the combination. Made in heaven.

Dust Bunny Queen said...

A friend of mine introduced me to cigars after dinner about two weeks ago.

Was it This guy?

Seriously. When did a size 12 become a Plus size. Marilyn Monroe was a size 12. (grump grump)

And Troop is right there is a definite difference between a 10 or 12 missie and a woman's 10 or 12.

Trooper York said...

You can't beat brandy and cigars ricpic.

Trooper York said...

They did not become plus size but they are not being served in the stores that cater to the size 2's. Those girls can't find clothing in all the cute little boutiques in the neighborhood so they come to my shop because they love our prints and fabrics.

Trooper York said...

My Beverly Button Down in Fuchsia Paisley sold out in the smaller sizes as soon as I put it on the rack.

A lush fabric with a great color and print I couldn't keep it in the store and when I put it on the internet I only had sizes 3(24-26) and 4 (28-32) left to sell online.

blake said...

Marilyn Monroe was not a modern size 12. She was about a size two with a freakishly narrow waist.

Check out Virginia Postrel.

Anonymous said...

Oh yes, I do like that blouse Trooper, especially with the little back jacket and black skirt, that's my style in could see myself wearing that!

Anonymous said...

Sizes have changed over the years, what was a size 12 in Marilyn day is now a size 8 or so. It's called vanity sizing.

Trooper York said...

There are two types of sizes.

"Missy" sizes which you find in most boutiques are cut to a much smaller standard.

"Women's" sizes are cut fuller and fit a woman who has some tits and ass.

A size 10 Missy is really a size 8 Woman's if such a thing existed.

Anonymous said...

Well, my ass, boobs and hips thank you!

Michael Haz said...

Vanity sizing?

Saaaaayyyyy....I should sell a bethroom scale with vanity weighing.

windbag said...

I don't think I could fit in a 10. Congratulations again on the show. Too bad you'll be too busy to watch it. TiVo is your friend.

Dust Bunny Queen said...

@ Blake

Wow. That was interesting!!

I knew that dress sizes had been re-sized from the measurements of the vintage dress patterns (from the 40's and 50's) that I have collected. But had no idea that it was so dramatically different.

blake said...

Yeah, it's interesting. All those stars of yesteryear were pretty teeny. On the other hand, it's not just about fat; we are bigger and taller and stronger and faster and even smarter. (We're probably also dumber, but that's a separate issue.)

The thing about vanity sizing that sucks is that it now applies to men's sizes. I used to be able to say "Well, I have a waist of X inches, so I can buy pants with a waist of X inches."

Now it's anywhere from X to X-8. That's a lot of play. Seems counter-productive to me, as we move toward more and more shopping-by-mail.

blake said...

Also, that chick everyone's so ga-ga about...Joan Holloway? Hendricks? She's hyooge by Hollywood/Fashion standards. Size 14 at least. 30" waist, again, at least. She could eat Marilyn.

And she don't look nothin' like the female athletes with similar height/weight stats.

I have a number in my head
Though I don't know why it's there
When numbers get serious
You see their shape everywhere
Dividin' and multiplyin'
Exchanging with ease
When times are mysterious
Serious numbers
Are eager to please

Dust Bunny Queen said...

Yeah, it's interesting. All those stars of yesteryear were pretty teeny"

People were just smaller then. I go to lots of antique and vintage shops and am always amazed at how small the clothing for men and women was.

The men's hats are tiny. Pinheads. The hats sit on top of my husband's head like Stan Laurel. The jackets are small. Tiny arms and narrow shoulders. Small shoes.

Same thing for the women's clothing. Itty bitty gloves you can't even get your fingers into. Tiny feet size 5 is average. Even the necklaces are too small/tight.

We are all just larger, taller and have bigger heads, hands and feet. Must be all the nutrition that we get in our childhood. (and I don't mean just junk food). People ARE much better fed than previous generations

chickelit said...

My son is going to be giant. He's 13 and already as tall as me: 6'. He wears a size 14 shoe, wide. He's always eaten omnivorously. His sister, a year younger is petite for her age. She's always been a picky eater.

Anonymous said...

My granddaughter age 11 too, as tall as me, 5'6", her hands are bigger than mine as well as her feet, I think if she doesn't hit puberty in the next two years she will be a good 5' 10" .