So we filmed the blue jeans episode and it was sort of a fiasco. They have been talking about us making jeans and we have been telling them it just wasn't gonna happen. You see the key to jeans is the fabric. Or specifically the wash of the jeans. You see denim looks pretty shitty if you don't have it dyed in a wash that makes it look like a premium jean. There are wash houses that specialize in taking your basic denim and treating it in vats to make the fabric that would sell as a premium jean. Now you can buy a nice denim as piece goods but that will cost about $15 dollars a yard. So if your jeans takes two yards you have a piece that starts at $30 without sewing, thread, zippers and buttons. If the rest cost another $30 you have a $60 piece that you will sell for $120 a pair. Now how do you compete with companies that are offering jeans at $30 retail? The answers is you don't. That's why we are not going to do that.
But the brainiacs on the West Coast came up with that idea. So they sent Lisa and Katy to a yuppie jean company in Williamsburg who claim they are going to make a jean for us. They won't. It is all TV bullshit. But it is part of the unreality of reality TV.
We are having a jeans party this week. A bunch of our customers are bringing two pairs of jeans. One they love and one they hate. Like a focus group. It was kind of a good idea. But we are still not going to make jeans. So we will play it out for the cameras. They are having a problem getting people to come to the party. Big surprise since it is a Monday on the day before Valentines day. Great plan.
At least they are letting me serve fried cauliflower at the party.
I am Elmer J Fudd, Millionaire, I have a mansion and a yacht.
