This is a photo of a mall in Alabama in the early sixties. It has a weird boutiquey feel to it don't ya think.
We are hoping to open additional stores in other parts of the country if we can get an investor or two. The question is if you want to go into a mall or not. I don't think so because the mall culture will not be right for what we do. I think a stand alone store will be better.
We are going to Moda, Curve and the Accessories show next week to shop for "Transition" and "Fall" because the grind never stops. We will have the same old problem of not being able to get vendors to make stuff because they need a bigger "Cut" before they will even consider making a dress. If we had more stores we could generate a bigger cutting ticket and that would be great and make our life a lot easier. And it would mean our customers would be getting a lot more great clothes. But we will keep plugging away.
4 comments:
What that place needs is a visit by Vidal Sassoon. It seems almost criminal that they tried so hard to keep him from cutting hair.
The question is if you want to go into a mall or not. I don't think so because the mall culture will not be right for what we do. I think a stand alone store will be better.
Yes, malls are either sterile or dirty and I never get the feeling that the people running the individual stores really have as much control over their businesses as they should.
Plus, as a customer, the stores seem to meld together. You don't get as strong an impression of the brand name of the store being connected to certain items.
Troop- why the emphasis on bricks and mortar expansion? Seems to me with your talents, you could travel from city to city with a couple models and sell at expos in downtown i.e., "attractive" locations. Is it just a question of having the merchandise on hand for immediate customer gratification? 2 day shipping could help with that.
Believe it or not the wife looks at it as more than just a store. She wants a place where a girl can come in and be treated as a regular shopper even if she is a size twenty. She can come in and shop in a cute boutique and find a bunch of stuff in her size and have a resource to find clothing and accessories and all the stuff she needs.
It's all about the clothes.
Oprah is maybe your ideal investor.
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