Hey they Switched Darrin's

When we came up with the idea for Bewitched show we decided to have Darrin work in advertising. You see that is where we could find the most amoral and incompetent fools in the 1960’s. We wanted to use the old stand by of the stupid husband with the beautiful and intelligent wife. We wanted to appeal to women who we thought controlled the channel choices. So we wanted to idealize Elizabeth Montgomery as a beautiful and compelling woman married to a fumbling bumbling moron. Now the man had to be really quite horrible for a “witch” to seem normal and sympathetic. At first we were going to make him a used car salesmen. But then we met a young advertising man named H D House and we realized no one could be a more realistic bumbling moron than this Schmendrick. As my yiddisher mama used to say “Fransn zol esn zayn layb.”
(Sol Sacks, Hey They Switched Darrin’s, The E True Hollywood Story of Bewitched)