With the decline of newspapers into junk you wouldn't want to wrap fish in, there is a trend to have free giveaway papers since that is the only way many people will get one. With the internet there really isn't any reason to buy a paper so various free local papers have been created. Hey even the Village Voice is a freebie now.
Usually what happens is they hire some people to stand outside the subway entrances and hand out papers to people rushing to work. Many people take them because they are usually smaller than a regular newspaper and it gives them something to read without having to pay for it. Advertisers like it because it gets their ads out to a wider audience at a lower rate but still enough for the publisher to make a profit. You know the market at work.
Now this week one of those papers "AM New York" published their "Best of New York" segment where they list great stores and events and activities for New Yorkers. And wouldn't ya know it they picked Lee Lee's Valise to lead off the segment as one of the best boutiques in the city. Pretty cool for a little store in Brooklyn. Now unlike several other corrupt newspapers I can name, I didn't have to buy an ad to get covered by the paper. That's one of the reasons I have such a low opinion of journalists. You see they prostitute their editorial judgement for ad sales. Not happening. It is really satisfying when they feature you just because you have good stuff. Because that is just the way it should be. So this unexpected feature is very gratifying.
Thank you "AM New York!" (CLick on it to enlarge it to read the post)
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4 comments:
Congrats to your wife and you for creating what seems to be a special kind of business. You are providing a real service and filling a genuine need. That is very rare.
I know if we don't go broke in our alleged professions first, I'd really like to get my wife down to New York to get her some decent clothes in your store. From what I've seen, there's nothing in Boston quite like it.
Thanks Theo. You know Boston is one of our target areas for our next store. We aren't going to make the mistake of opening too close to our first store.
We have many, many clients from the Boston area. What they do is come to try on all of the style that the wife created and then they can aslo order on-line since our sizes are very consistent and fit like a glove once you know what size you are.
Thanks for the kind words.
If you ever make it down for a shopping spree we will all go out for wine and cheese and panini's and olives at my local favorite.
And quess what? Next Month! SOUPS!!!!
It's heartwarming to hear of your successes, dude. Gives me hope for America.
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